Iman Gadzhi at Side Hustle Summit: Every Session Explained

Iman Gadzhi carries the majority of Side Hustle Summit 2026. He leads three of the five sessions solo and returns for the finale, which makes him the primary voice of the week for anyone starting from nothing.

What follows is what each of his sessions actually contains, where his teaching style differs from his co-host’s, and what to have ready before day one so the hours turn into something.

Who Iman Gadzhi is

Iman left school at sixteen and built a marketing agency. He turned what he learned doing it into GrowYourAgency, a training company for people trying to follow the same route, and later launched Educate, a broader education platform. Along the way he built a social audience in the millions.

He is one of the most visible figures at the younger end of the online business world, and also one of the more polarising, which is worth naming rather than dancing around. What is not in dispute is the size of the audience he reaches and the number of people who got their first paying client through his material.

That polarisation gets discussed at length online, and our reviews guide and the Reddit sentiment page both cover what the criticism actually consists of.

Session by session

Day 1, September 6: The Best Side Hustle to Start in 2026

The filter session, and arguably the most important hour of the week for a beginner.

The premise is that the problem is not a shortage of options but a surplus of them. Someone starting out in 2026 faces a hundred plausible “make money online” models, most of which are viable for someone and almost none of which are viable for everyone. Choosing badly costs months.

What the session works through:

• The 2026 opportunity map: what is still open versus what is already crowded
• Why most beginners quit in week three, and the filter that prevents it
• How to choose a model that fits the free hours you actually have
• The first-dollar path: what to build before you build anything else

If you only attend one session before the finale, this is the one that changes what you do afterward. Our quiz covers similar ground in about a minute if you want a head start.

Day 2, September 7: How to Build Your First Side Hustle With AI

The build session, and the reason a lot of people registered.

AI has genuinely collapsed the parts of a small business that used to take months into an afternoon: the offer, the copy, the assets, the delivery. This session is where a blank screen becomes something you can actually sell.

Covered:

• The AI stack that replaces a freelancer, a designer and a copywriter
• Turning one idea into a finished digital offer in a single sitting
• Prompts that produce sellable output rather than generic filler
• Automating delivery so the hustle runs without you at the keyboard

This is the most hands-on hour of the week. Our AI business tips guide covers the underlying tactics in depth if you want context before watching.

Day 3, September 8: The Untapped Digital Goldmine

The demand session. Every gold rush has a stretch of river the crowd walked past, and this hour is about demand that already exists, already has budget, and still has almost nobody selling into it.

Covered:

• Where buyer demand is currently outrunning supply
• How to find customers already looking for what you would sell
• Pricing a digital offer with zero track record
• The positioning shift that makes a beginner the obvious choice

This is the session that addresses the actual failure point for most people, which is distribution rather than production. Building something is now easy. Getting it in front of buyers is not, and no amount of AI tooling changes that.

Day 5, September 13: Building Your Side Hustle LIVE

The finale, co-hosted with Russell Brunson. A complete AI-powered side hustle assembled live from scratch, offer through delivery, with nothing edited out.

This is the session most worth blocking your calendar for, and the one where watching live is meaningfully better than watching the replay.

How his teaching style differs from Russell’s

The two hosts teach very differently, and knowing which mode you are in changes how you should take notes.

Iman teaches fast and tactically. His sessions sit closer to a screen-share than a keynote. Expect specific tools, specific prompts and less framework language. That makes his material easier to act on the same day and much easier to fall behind in if you are only half watching.

Russell teaches through frameworks and stories. Named concepts, drawn diagrams, case examples. Engaging and memorable, and slower to convert into action. More on Russell’s session here.

The practical implication for Iman’s sessions: have the tools open while you watch. Passive viewing of a tactical session converts to almost nothing. If you are going to watch on a phone while doing something else, watch the replay of Russell’s session that way instead, and give Iman’s sessions a real desk.

Who gets the most out of his sessions

Complete beginners. No business, no audience, no idea what to sell. His three sessions are written for exactly this person. You will be less lost by day three than you were on day one.

People who have bought courses and finished none. The value here is not information, it is a fixed schedule with a build session at the end of it. Whether that helps depends entirely on whether you actually show up.

The camera-shy. The event is explicitly positioned around not needing to show your face, and Iman’s models lean toward digital offers rather than personal brands.

Not for established operators. If you already run a profitable online business, days one through three will be foundational for you. Watch Russell’s day 4 and the finale, skip the rest. Our fit-check page goes through this in more detail.

One honest caveat

Iman’s content, like most in this category, leans hard on aspiration. The income figures used at events like this represent the top of the distribution rather than the middle, and the visible lifestyle framing around a lot of his marketing is selling something in itself.

The sensible way to attend is to take the tactics and hold the numbers loosely. The tactics are genuinely teachable. The outcomes depend on factors that no session controls, and the majority of people who attend free training in this category do not go on to build a profitable business. That is true of the entire niche and not specific to this event.

None of that means the sessions are not worth five hours. It means going in with calibrated expectations produces a better result than going in expecting the outcome in the headline.

What to have ready before day one

Pick your inbox carefully. Session links and replays go to the email you register with. Registration takes two minutes.

Block all four of his dates. September 6, 7, 8 and 13 at 1:00 PM Eastern. The schedule page converts these to your timezone.

Open a single notes document. One heading per session. What survives the week is what you wrote down and what you built.

Arrive at day 2 with an idea chosen. Day 1 exists to narrow the field. Turning up to the build session still undecided roughly halves what you get out of it.

Use the three-day gap. After the 9th there is nothing until the 13th. Treat those days as your build window rather than time off.

So, worth your four hours?

Iman Gadzhi handles the half of the problem that beginners actually get stuck on: choosing one thing, building one version of it, and finding someone to pay for it. Three sessions, all free, all aimed squarely at someone starting from zero.

Take the tactics, keep the numbers at arm’s length, and build alongside the sessions rather than watching them. Free registration is here.