Free registration is open. Five live sessions, September 6 to 13, 2026.
Fit check
A free ticket still costs five hours of your life. Here is who gets real value out of the week, who should watch one session and leave, and who should not attend at all.
Strong fit
You have a job you are not leaving this year and roughly five to eight hours a week that are genuinely yours. This is the core audience. The whole week is built around models that fit around a schedule you do not control.
Good fit, with a caveat
You know the material problem is not information. A live week with fixed times and a build session on the last day is structurally different from a course sitting in a dashboard. Whether that helps depends on whether you show up.
Strong fit
No business, no audience, no idea what to sell. This is exactly who the first three sessions are written for. You will be the least lost person in the room by day three.
Strong fit
You want online income without becoming a personality. The event explicitly positions around not needing to show your face, and AI-built digital offers are the least visible model available.
Good fit
You already trade hours for money and want something that earns without you present. Russell’s Day 4 session on offers and funnels is the most useful hour of the week for you.
Weak fit
You are already profitable. Most of the week is below your level. Watch the Day 4 session, skip the rest, and spend the time on your own business instead.
Not a fit
Be careful here. Nothing taught during the week produces income in September. Financial pressure is also the state in which people make the worst decisions about paid programs. If rent is the problem, this is not the solution.
Attend with a rule
There is a $1,995 offer presented near the end of the week by two of the most effective presenters in this industry. If you know you buy things at events and regret it later, decide your answer before September 13.
The real cost
Five sessions at about an hour each is roughly five hours of live attendance. That is the advertised cost and it is accurate.
The unadvertised cost is what happens after. Nothing taught during the week builds itself. Realistically you are looking at several hours a week for the first month if the training is going to turn into anything at all. The three-day gap between September 9 and 13 exists precisely so you have somewhere to put those hours during the event.
Before you register, do the least exciting thing on this page: look at your actual calendar for the rest of September and find the hours. If they are not there, the honest answer is to attend the finale, take notes, and come back to it when they are.
Decide now what you would need to see before spending money on the paid program, and write it down before the first session. Four days of momentum followed by a persuasive hour is a bad state to make a first-time four-figure decision in. Settle it beforehand and September 13 costs you nothing but an hour.
It is built for them. The stated premise is starting with no business experience, no existing audience, no startup capital and no desire to be on camera. If you already run a profitable online business, expect much of the material to be foundational.
The sessions themselves are about five hours total. Actually building what is taught is the real cost. Plan on several hours a week for the first month if you want the training to turn into anything, and be honest with yourself about whether those hours exist before you commit.
The Summit positions itself around starting without capital, using AI tools to replace the costs that used to require hiring people. In practice most online models still involve small tool subscriptions, so budget for a modest monthly software cost rather than zero.
Five sessions, September 6-13, 2026. Decide after session one whether the rest of the week earns your time.
Free general admission · No payment details required · Replays included
Free, no card needed
Sept 6 to 13 · 1 PM ET