Side Hustle Summit: Russell Brunson and Iman Gadzhi Together

The line that sold this event was not a promise about income. It was a pairing. Russell Brunson and Iman Gadzhi teaching on the same stage is the kind of thing that gets attention in the online business world precisely because it had not happened before, and because their two audiences have historically had almost nothing to do with each other.

Who does what across the week, why the combination beats either of them solo, where their teaching styles pull apart, and which sessions actually deserve your calendar.

Who teaches which sessions

The split across the eight-day window is clean and not evenly divided.

Iman Gadzhi leads days 1, 2 and 3. September 6, 7 and 8. These are the zero-to-one sessions: choosing a model, building it with AI, and finding the demand that already exists.

Russell Brunson leads day 4. September 9, titled “The Billion-Dollar Mentor.” One hour on offers, funnels, storytelling and repeat buyers.

Both appear on day 5. September 13, the live build finale, where a complete AI-powered side hustle gets assembled on camera from scratch.

Three sessions to one is not an accident. The event is aimed at beginners, and beginners spend most of their difficulty in Iman’s territory rather than Russell’s. The full schedule has the session titles, summaries and local start times.

Why this specific pairing is unusual

Plenty of events stack multiple speakers. What makes this one worth noting is that the two hosts reach genuinely different people.

Russell Brunson’s world is funnel operators, information-product sellers, coaches and small business owners. It skews older and more established. He co-founded ClickFunnels, which grew into one of the largest bootstrapped software companies in the world without venture funding, and his books on funnels, offers and traffic are close to standard reading in that space. His annual event fills arenas with people who already run something.

Iman Gadzhi’s world is younger and greener. He left school at sixteen, built a marketing agency, then turned that into GrowYourAgency and later Educate. His audience runs into the millions and skews heavily toward people who have not yet sold anything to anyone.

Those two groups barely touch. Someone deep in the ClickFunnels ecosystem generally has not watched Iman’s content, and vice versa. Putting them on one stage is unusual for the same reason it is commercially clever: the combined reach is close to additive rather than overlapping.

What each one is actually good at

Strip away the audience sizes and the two are useful for genuinely different problems.

Iman: the starting problem

The gap most people never cross is not scaling. It is starting. Choosing one thing out of a hundred options, building one version of it, and getting one stranger to pay.

That is exactly where Iman’s three sessions sit. Day 1 is a filter: which model, why that one, what to ignore. Day 2 is a build: turning an idea into something sellable using AI rather than a team. Day 3 is demand: where buyers already exist and how a beginner positions into that.

If you have never sold anything online, these are the sessions to protect on your calendar. The full breakdown of Iman’s sessions is here.

Russell: the conversion problem

Russell has spent roughly two decades on one narrow question: what makes a stranger on the internet decide to buy. Very few people alive have run that experiment more times or at larger scale.

His hour covers offer structure, the version of a funnel a single person can realistically operate, storytelling as a sales mechanism, and turning a first purchase into a second one. That last point is where nearly all the profit in a small online business actually lives, and it is the part beginners almost universally skip.

His session becomes more valuable the moment you have something to sell. More on what Russell covers here.

How their teaching styles differ

This matters more than it sounds, because it changes how you should take notes.

Russell teaches through frameworks and stories. Expect named concepts, drawn diagrams and a lot of case examples from companies he has worked with. It is engaging and memorable, and it is also unapologetically a sales presentation in the back half. The stories are what make the hour pass quickly. The structures underneath them are the part you can still apply months later, so those are what belong in your notes.

Iman teaches faster and more tactically. His sessions sit closer to a screen-share than a keynote: specific tools, specific prompts, less framework language. That makes them easier to act on the same day and easier to fall behind in if you are only half watching. Have the tools open while you watch.

One honest note about both: the income figures used at events in this category represent the top of the distribution rather than the middle. Take the tactics and hold the numbers loosely. That is not a criticism unique to these two, it is a feature of the entire niche.

Should you watch both, or pick one?

Depends entirely on where you are.

No business, no audience, nothing sold yet. Iman’s three sessions are the ones that matter. Watch Russell’s too, but treat it as context for later rather than something to implement this month.

You already sell something but it converts badly. Invert it. Russell’s day 4 is the single most valuable hour of the week for you. Skim Iman’s sessions for the AI tooling and skip the rest.

You freelance and want leverage. Both, in order. Iman gives you a productised thing to sell instead of your hours. Russell tells you how to price and position it.

You already run a profitable online business. Most of the week is below your level. Watch day 4 and the day 5 build, skip the rest, and spend the time on your own business instead. Our fit-check page covers this in more detail.

What about the guest names?

Myron Golden, Eileen Wilder and Eric Thomas have all been associated with the 2026 line-up at various points. Treat them as likely drop-ins rather than guaranteed scheduled sessions.

Guest slots at launch-style events shift frequently, names get added and removed from official pages during the promotion window, and nothing about a guest appearance is a commitment from the organisers. Plan your week around the two hosts and treat anything else as a bonus.

What the pairing means for the material

The practical effect of putting these two together is that the week covers a fuller arc than either would cover alone.

A solo Iman event would take you from nothing to a first customer and stop there. A solo Russell event would assume you already have something and work on making it convert. Neither is a complete picture for a beginner.

Together the sequence runs: choose the opportunity, build it with AI, find the demand, structure the offer so it converts, then watch the whole thing assembled live. That is a genuinely more complete arc, and it is the strongest argument for sitting through all five sessions rather than cherry-picking one.

Whether the paid program at the end is worth it is an entirely separate question, and one worth deciding with a clear head rather than at the end of a good week. Our reviews guide and the Reddit sentiment roundup both cover what people say afterward.

Which half of the week is yours

Two operators, opposite halves of the same problem, teaching together for the first time. Iman handles the part beginners actually get stuck on. Russell handles the part that determines whether anything you build makes money.

Attendance is free and covers both hosts across all five sessions. Registration takes an email address and nothing else.